July 18, 2018No Comments

Co-Designing with Users is Better

Why design sprints with users rather than for users is the better way to create meaningful, impactful product design.


Everyone involved in user experience design know the benefits of doing design sprints to speed up innovation for brands and product design. Google Ventures Daniel Burka’s latest post about why design agencies should embrace sprints is just the latest convincing point of view. Historically, design sprints sprang from IDEO and Google Ventures who have been the big champions for the process influencing how UX designers and researchers think about rapid ideation, prototyping and user validation.

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