My process
Design for digital products

My process
Design for digital products

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Creating a great product starts with understanding people.

Creating a great product starts with understanding people.

I prototype and test everything – from design sprint to code. I am an award-winning design leader dedicated to creating memorable, meaningful digital products. Over the past 10 years, I’ve helped everyone from small startups to global companies build products that are simple, beautiful, and easy to use.

Design Strategy

Design Strategy

Formulating a product design strategy starts by grasping how the product is both in sync with your business model and your customer needs. I lead an Opportunity Workshop where the team collaboratively decides the project goals, features, revenue streams, personas and do experience mapping.

  • User Research
  • User Personas
  • Experience Map
  • Key Takeaways Report
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Design Sprints

I facilitate five-day Design Sprints with multi-discipline teams to answer critical business questions through ideation, design, prototyping and user testing. Making something original means pushing boundaries by bringing experts together who can work across disciplines as one team.

  • Design Sprint brief and plan
  • On-site Design Sprint facilitation and documentation
  • Sprint prototypes and user testing
  • Sprint conclusion and next steps
  • Design Sprint brief and plan
  • On-site Design Sprint facilitation and documentation
  • Sprint prototypes and user testing
  • Sprint conclusion and next steps

User Experience

I start the UX process by developing sitemaps or flow maps to envision the high-level structure. I then develop wireframes to present the information that will be displayed on screen. Then prototypes are created to test our assumptions with real customers.

  • User flows
  • Sitemaps or flow maps
  • Wireframes
  • Detailed prototypes and user testing
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User Interface Design

Intelligent UI design connects beauty with the experience. I design direct a common visual language that enhances how users engage with digital products. When working with brand new products I propose new brand and identity design that makes the product more memorable and engaging.

  • UI design comps
  • Interaction design and animation
  • UI design style guide
  • Branding and identity system

Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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