Besure Insurance
Reinventing insurance through crowdfunding

Besure Insurance
Crowdfunding product for insurance

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Redesigning insurance
Lead the strategy, design sprint, and UX design for an innovative crowdfunding insurance product.

Redesigning insurance
Led the strategy, design sprint, and UX for all new crowdfunding insurance product.

I spearheaded the creation of a friendly yet innovative UX and UI design system for Besure and implemented a new brand across the site. We delivered a complete experience through content, community functionality, and tools. The result was a first-of-its-kind crowdsourcing and crowdfunding insurance platform that brings new insurance products into the world and unlocks untapped revenue opportunities.

I spearheaded the creation of a friendly yet innovative UX and UI design system for Besure and implemented a new brand across the site. We delivered a complete experience through content, community functionality, and tools. The result was a first-of-its-kind crowdsourcing and crowdfunding insurance platform that brings new insurance products into the world and unlocks untapped revenue opportunities.

Role:  Strategy / UX Design Lead / Creative Direction

Role:  Strategy / UX Design Lead / Creative Direction

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Coverage for millennials
UX Design & Prototyping

Coverage for millennials
UX Design & Prototyping

Through a design sprint methodology, I collaborated with a group of actuaries to ideate and co-design a UX for Millennial users to create their own insurance products through a crowdsourcing and crowdfunding community.
 

Through a design sprint methodology, I collaborated with a group of actuaries to ideate and co-design a UX for Millennial users to create their own insurance products through a crowdsourcing and crowdfunding community.

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Insurance for everyone
Branding and UI design

Insurance for everyone
Branding and UI design

I was initially tasked with developing a brand strategy for the startup. Based on this work, I lead a team to created a complete naming, logo and identity system to capture a friendly “hive” concept for the insurance community.

Based on the outcomes of the prototyping and user tests, I design directed several approaches for the new UI design. The final design was intended to convey a trustworthy crowdfunding community while inviting users discover and create new insurance.

I was initially tasked with developing a brand strategy for the startup. Based on this work, I lead a team to created a complete naming, logo and identity system to capture a friendly “hive” concept for the insurance community.

Based on the outcomes of the prototyping and user tests, I design directed several approaches for the new UI design. The final design was intended to convey a trustworthy crowdfunding community while inviting users discover and create new insurance.

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Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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