California Walnuts
Simple and healthy meals

California Walnuts
Simple and healthy meals

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Reinventing walnuts
I rebranded the food board, refreshing the consumer and professional facing digital experience.

Reinventing walnuts
I rebranded the food board, refreshing the consumer and professional facing digital experience.

The California Walnut Board was established in 1948 to represent the walnut growers and handlers of California, who grow 99% of the walnuts in the U.S. Through my leadership and hands-on UX and UI design, I brought to the table an all-new user experience, an ultra-modern design, and a mouth-watering food brand. More than simply an elegant recipe site, walnuts.org offers how-to tips and nutrition advice for consumers. The site also delivers valuable content to health professionals, the walnut industry, and foodservice professionals.

The California Walnut Board was established in 1948 to represent the walnut growers and handlers of California, who grow 99% of the walnuts in the U.S. Through my leadership and hands-on UX and UI design, I brought to the table an all-new user experience, an ultra-modern design, and a mouth-watering food brand. More than simply an elegant recipe site, walnuts.org offers how-to tips and nutrition advice for consumers. The site also delivers valuable content to health professionals, the walnut industry, and foodservice professionals.

Role:  UX Design Lead / UI Design / Production Lead

Role:  UX Design Lead / UI Design / Production Lead

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Moms, docs, chefs & growers
UX to satisfy diverse users

Moms, docs, chefs & growers
UX to satisfy diverse users

One of the biggest user experience challenges was to design a food website for very diverse target users. Through our UX process, we identified a site structure and flow to support consumer cooks as well as a variety of industry professionals. Key to our UX approach was prioritizing the consumer experience to better market California walnuts.

One of the biggest user experience challenges was to design a food website for very diverse target users. Through my UX process, I identified a site structure and flow to support consumer cooks as well as a variety of industry professionals. Key to our UX approach was prioritizing the consumer experience to better market California walnuts.

Making food beautiful
Recipes at your fingertips

Making food beautiful
Recipes at your fingertips

Based on a brand workshop with the client and my own experience with food brands, I art directed and designed several directions for new UI design. The final design was intended to a fresh, contemporary feel to brand experience and easy to use. Also, I used coloring coding and photography to clearly differentiate consumer cooking and nutritional content from health professional and industry.

Built on a custom responsive WordPress site, technology innovations included high-performance code, single page printable recipes, and AJAX-powered filtered recipes and search. 

Based on a brand workshop with the client and my own experience with food brands, I art directed and designed several directions for new UI design. The final design was intended to a fresh, contemporary feel to brand experience and easy to use. Also, I used coloring coding and photography to clearly differentiate consumer cooking and nutritional content from health professional and industry.

Built on a custom responsive WordPress site, technology innovations included high-performance code, single page printable recipes, and AJAX-powered filtered recipes and search. 

Recipes—California-Walnuts
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Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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