Fitbit
Innovative digital retail experience

Fitbit
Innovative digital retail experience

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Buying made intuitive
User experience that motivates customers to engage with and buy Fitbit products

Buying made intuitive
User experience that motivates customers to engage with and buy Fitbit products

My overall goal was to provide a compelling user experience that motivates customers to engage with and buy Fitbit products. Ultimately, we brought to life one of the brand’s central tenets – "a healthier lifestyle starts with one step" – using a simple linear narrative to encourage users down a path built from a compelling library of photos, animated type, iconography, and video.

My overall goal was to provide a compelling user experience that motivates customers to engage with and buy Fitbit products. Ultimately, I brought to life one of the brand’s central tenets – "a healthier lifestyle starts with one step" – using a simple linear narrative to encourage users down a path built from a compelling library of photos, animated type, iconography, and video.

Role:  Strategy / UX Design Lead / Creative Direction

Role:  Strategy / UX Design Lead / Creative Direction

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Engaging active consumers
UX design & prototyping

Engaging active consumers
UX design & prototyping

Before approaching the design phase we shared a variety of UX strategies that would underpin the creative process. We experimented with three conceptual prototypes: a quick and simple path to product information, a deeper demonstration of how Fitbit can positively affect your life, and finally a more immersive video-based focus on the more emotive aspects of the Fitbit brand promise.
 

Before approaching the design phase we shared a variety of UX strategies that would underpin the creative process. I experimented with three conceptual prototypes: a quick and simple path to product information, a deeper demonstration of how Fitbit can positively affect your life, and finally a more immersive video-based focus on the more emotive aspects of the Fitbit brand promise.

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Interactivity to sales
Branding and UI design

Interactivity to sales
Branding and UI design

I worked closely with the Fitbit team to design direct a state-of-the-art user interface – built with both existing brand assets and a suit of new illustrative and typographic expressions. The net result is a stunning piece if interactive design that reflects the innovative nature of the Fitbit family of products.

The App launched to rave client reviews in Best Buy and Target stores throughout the U.S. and Canada.
 

I worked closely with the Fitbit team to design direct a state-of-the-art user interface – built with both existing brand assets and a suit of new illustrative and typographic expressions. The net result is a stunning piece if interactive design that reflects the innovative nature of the Fitbit family of products.

The App launched to rave client reviews in Best Buy and Target stores throughout the U.S. and Canada.

Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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