Go Beyond App
Pushing athletes to be better
Go Beyond App
Pushing athletes to be better
Brand through experience
Mobile app to engage Yurbuds fans with community and gamification
Brand through experience
Mobile app to engage Yurbuds fans with community and gamification
I provided the strategy and UX design for a GPS-based social app, rewarding users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.
A GPS-based social app, it rewards users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.
Role: Strategy / UX Design Lead / Creative Direction
Role: Strategy / UX Design Lead / Creative Direction
Designing motivation
From concept to UX design
Designing motivation
From concept to UX design
Through a collaborative process with the client and users, I led a team of designers to deliver an extensive set of wireframes that defined the new user experience. We used the wireframing process to identify core features, game mechanics, points and reward systems and social integration.
I provided the strategy and UX design for a GPS-based social app, rewarding users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.
Making training fun
Challenges, badges and points
Making training fun
Challenges, badges and points
I creative directed the UI design and app branding to capture the challenging spirit of the athletes while motivating through engaging badges and animated challenging progress gauge. The branding and naming (“Go Beyond”) of the app embodied the brand experience of Yurbuds.
I creative directed the UI design and app branding to capture the challenging spirit of the athletes while motivating through engaging badges and animated challenging progress gauge. The branding and naming (“Go Beyond”) of the app embodied the brand experience of Yurbuds.
Get in touch by email
Call us at 415.361.9584
Get in touch by email
Call us at 415.361.9584
25 Fairmount St
San Francisco, CA 94131
25 Fairmount St
San Francisco, CA 94131
