Go Beyond App
Pushing athletes to be better

Go Beyond App
Pushing athletes to be better

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Brand through experience
Mobile app to engage Yurbuds fans with community and gamification

Brand through experience
Mobile app to engage Yurbuds fans with community and gamification

I provided the strategy and UX design for a GPS-based social app, rewarding users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.

A GPS-based social app, it rewards users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.

Role:  Strategy / UX Design Lead / Creative Direction

Role:  Strategy / UX Design Lead / Creative Direction

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Designing motivation
From concept to UX design

Designing motivation
From concept to UX design

Through a collaborative process with the client and users, I led a team of designers to deliver an extensive set of wireframes that defined the new user experience. We used the wireframing process to identify core features, game mechanics, points and reward systems and social integration.

I provided the strategy and UX design for a GPS-based social app, rewarding users with points and badges as they complete harder running, cycling and swimming challenges. All user activity is published into Facebook using an API integration with Facebook Open Graph. This form of social media integration greatly helped to rapidly drive downloads and user engagement.

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Making training fun
Challenges, badges and points

Making training fun
Challenges, badges and points

 I creative directed the UI design and app branding to capture the challenging spirit of the athletes while motivating through engaging badges and animated challenging progress gauge.  The branding and naming (“Go Beyond”) of the app embodied the brand experience of Yurbuds.

 I creative directed the UI design and app branding to capture the challenging spirit of the athletes while motivating through engaging badges and animated challenging progress gauge.  The branding and naming (“Go Beyond”) of the app embodied the brand experience of Yurbuds.

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Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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