The Olympic Club
Designing 150 years of sports

The Olympic Club
Designing 150 years of sports

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Old isn't always bad
Design and development of a new mobile-friendly website for San Francisco’s oldest athletic club

Old isn't always bad
Design and development of a new mobile-friendly website for San Francisco’s oldest athletic club

More than 10,000 members competing in 16 sports needed an updated, mobile-friendly website to provide members with the historical brand and digital services they had grown to expect.  The new site needed to house athletic records going back more than 150 years as well as present amenities, schedules, and member services including reservations and event registration. It had to do it all seamlessly across all screens and devices.

More than 10,000 members competing in 16 sports needed an updated, mobile-friendly website to provide members with the historical brand and digital services they had grown to expect.  I led the UX and UI design of a new site needed to house athletic records going back more than 150 years as well as present amenities, schedules, and member services including reservations and event registration. It had to do it all seamlessly across all screens and devices.

Role:  Strategy / UX Design Lead / Creative Direction

Role:  Strategy / UX Design Lead / Creative Direction

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Listening to members
Mobile-first UX a must

Listening to members
Mobile-first UX a must

To better understand the needs of current members, iiD held a series of design workshops in San Francisco. It became clear through talking with members that they needed the club's services delivered via mobile. Our wireframes were then tested with members before progressing into UI design.

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Design and function
Making members happy

Design and function
Making members happy

Based on the outcomes of the user tests, we designed several creative directions for new UI design. The final design was intended to convey a sense of the club’s history and legacy while also being modern and easy to use.

The new site needed to house athletic records going back more than 150 years as well as present amenities, schedules, and member services including reservations and event registration. It had to do it all seamlessly across all screens and devices.

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Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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