Protagonist.io
B2B Site to Deliver AI to Marketers

Protagonist.io
B2B Site to Deliver AI to Marketers

A human face to IA
Vital for Protagonist to tell a compelling story through their site and brand video

A human face to IA
Vital for Protagonist to tell a compelling story through their site and brand video

Protagonist delivers the first intelligent technology platform to harness Big Data, Machine Learning and Natural Language Processing to identify, measure and shape narratives. While modern marketers are generally accepting of new technologies and beliefs about AI are largely positive, it was vital for Protagonist to tell a compelling story through their site and brand video. I led my team to launch Protagonist’s new website and brand story video to communicate their innovative AI technology for marketers.

Protagonist delivers the first intelligent technology platform to harness Big Data, Machine Learning, and Natural Language Processing to identify, measure and shape narratives.

While modern marketers are generally accepting of new technologies and beliefs about AI are largely positive, it was vital for Protagonist to tell a compelling story through their site and brand video. I led my team to launch Protagonist’s new website and brand story video to communicate their innovative AI technology for marketers.

Role:  Strategy / UX Design Lead / Creative Direction

Role:  Strategy / UX Design Lead / Creative Direction

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B2B branding & UI design
Designing a brand for marketers

Moms, docs, chefs & growers
UX to satisfy diverse users

I was tasked with creating a completely new and original brand and UI design for the AI solution provider for marketers. Based on our brand workshop and competitive analysis our design team provided creative solutions for custom iconography, unique layouts, video, photography, and a homepage brand video.

I was tasked with creating a completely new and original brand and UI design for the AI solution provider for marketers. Based on our brand workshop and competitive analysis our design team provided creative solutions for custom iconography, unique layouts, video, photography, and a homepage brand video.

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Protagonist Story
Video to explain AI

B2B branding & UI design
Designing a brand for marketers

Protagonist needed an animated video to play on their site and in sales calls. My solution was an emotional video and motion design piece that tells the story of how they use artificial intelligence to understand the beliefs of an audience in the form of “narrative analytics”.

Protagonist needed an animated video to play on their site and in sales calls. My solution was an emotional video and motion design piece that tells the story of how they use artificial intelligence to understand the beliefs of an audience in the form of “narrative analytics”.

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"Clearly and effectively engages the user"

B2B branding & UI design
Designing a brand for marketers

“The iiD team again did a fantastic job on a website redesign that I’ve been responsible for. Protagonist has a very advanced and potentially complex product for our buyers to understand and they built a site that clearly and effectively engages the user. The site also has the polish and great UI that our clients, including brands like Microsoft and LinkedIn, expect.” 

Damon Waldron
VP of Marketing, Protagonist.io

Protagonist needed an animated video to play on their site and in sales calls. My solution was an emotional video and motion design piece that tells the story of how they use artificial intelligence to understand the beliefs of an audience in the form of “narrative analytics”.

Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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