Redbull 400 Game

Redbull
Game connects event with fans

Redbull 400 Game
From real event to digital game

I led the strategy and launch of Red Bull Japan’s new web-based game for mobile and desktop to support the Red Bull 400, the brand’s real-world event in Sapporo.

Role: Creative Direction / Copywriting / Production

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The engaging Japanese-language game simulates the actual Red Bull-sponsored running race up an Olympic ski jump in Sapporo, Japan. Players need to complete the challenging course within 40 seconds to be able to enter a sweepstakes to win a chance to go to Austria for the Red Bull 400 in that country.

Making new connections
A design strategy to attract younger fans through gaming .

Key features of the game

Important to the success of the game was both the stylized illustration to capture the brand and the custom-built game engine that reacts to the steepness and difficulty of the course. And of course, players can get power-ups by grabbing flying Red Bull cans that appear along the incline. This branded game is a key approach to connecting with younger fans in Japan.

The engaging Japanese-language game simulates the actual Red Bull-sponsored running race up an Olympic ski jump in Sapporo, Japan. Players need to complete the challenging course within 40 seconds to be able to enter a sweepstakes to win a chance to go to Austria for the Red Bull 400 in that country.

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