Redbull
Game connects event with fans

Redbull
Game connects event with fans

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Redbull 400 Game
From real event to digital game

Redbull 400 Game
From real event to digital game

I led the strategy and launch of Red Bull Japan’s new web-based game for mobile and desktop to support the Red Bull 400, the brand’s real-world event in Sapporo.

Role:  Creative Direction / Copywriting / Production

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The engaging Japanese-language game simulates the actual Red Bull-sponsored running race up an Olympic ski jump in Sapporo, Japan. Players need to complete the challenging course within 40 seconds to be able to enter a sweepstakes to win a chance to go to Austria for the Red Bull 400 in that country.

The engaging Japanese-language game simulates the actual Red Bull-sponsored running race up an Olympic ski jump in Sapporo, Japan. Players need to complete the challenging course within 40 seconds to be able to enter a sweepstakes to win a chance to go to Austria for the Red Bull 400 in that country.

Making new connections
A design strategy to attract younger fans through gaming .

Making new connections
A design strategy to attract younger fans through gaming .

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Key features of the game

Key features of the game

Important to the success of the game was both the stylized illustration to capture the brand and the custom-built game engine that reacts to the steepness and difficulty of the course. And of course, players can get power-ups by grabbing flying Red Bull cans that appear along the incline. This branded game is a key approach to connecting with younger fans in Japan.

The engaging Japanese-language game simulates the actual Red Bull-sponsored running race up an Olympic ski jump in Sapporo, Japan. Players need to complete the challenging course within 40 seconds to be able to enter a sweepstakes to win a chance to go to Austria for the Red Bull 400 in that country.

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Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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