Zipcar
Content hub for city drivers

Zipcar
Content hub for city drivers

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Content to drive sign ups
Designing to inspire drivers

UX for content
Designing to inspire drivers

My assignment from Zipcar was to improve SEO for zipcar.com through content marketing. My strategy was to design and build a content destination to inspire people to go nearby cities while driving Zipcars

My assignment from Zipcar was to improve SEO for zipcar.com through content marketing. My strategy was to design and build a content destination to inspire people to go nearby cities while driving Zipcars.

Role:  Strategy / UX Design Lead / Creative Direction

Role:  Strategy / UX Design Lead / Creative Direction

With the assignment to improve SEO fro Zipcar.com through content market, I spearheaded the creation of content destination Ziptopia. We delivered a complete content experience through user-centered design, content strategy, and an all new content branding. The result was a first-of-its-kind "get out and drive" content hub that attracted new customers to sign up as Zipcar members.

With the assignment to improve SEO fro Zipcar.com through content market, I spearheaded the creation of content destination Ziptopia. We delivered a complete content experience through user-centered design, content strategy, and an all new content branding. The result was a first-of-its-kind "get out and drive" content hub that attracted new customers to sign up as Zipcar members.

Designing content to drive
Strategy and design of a content hub to inspire people to drive places in Zipcars.

Strategy and design of a content hub to inspire people to drive places in Zipcars.

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Ziptopia-1
7 of the Best State Parks for Day Trippers Ziptopia
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Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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