About Lance
Creator of products and digital experiences

About Lance
Creator of digital brands and products

lance

Lance Shields

Lance has a 20-year career as a design director, creative director, and hands-on UX/UI designer for four digital agencies. He was  co-founder and head of design at SF design firm Ideas in Digital (iiD). He led a cross-functional team consisting of designers, engineers, and planners that helped shape products for Fitbit, Besure, Zipcar, ADP, Visa, and Futures Without Violence. He has worked on a global scale across a variety of industries including finance, technology, food/beverage, CPG, insurance, travel, and nonprofit. He also has an MBA that allows him to combine design thinking with business impact. Previously, Lance worked for MRM/McCann, Amway, Scient, and Agency.com.  Lance’s work has won numerous awards including the Webby Awards, W3 Awards, Davey’s Awards, and Japan’s Good Design Award. In his free time, he's an avid surfer and dreams of taking a surf safari from Mexico to Canada.

Lance worked a total of 17 years in Japan where he led design teams in Japanese helping brands globalize both in and out of Japan. His role as Head of International Design at Adobe uses this experience and leads the International Design Team to help Adobe improve product experiences in Japan, China, Germany and other overseas markets. He has a 20-year career as a design director, creative director, and strategist for four digital agencies. 

Before Adobe, Lance was a co-founder and head of design at SF design firm Ideas in Digital (iiD). At iiD Lance led a cross-functional team consisting of designers, engineers, and planners that helped shape products for Fitbit, Besure, Zipcar, ADP, Visa, and Futures Without Violence. He has worked on a global scale across a variety of industries including finance, technology, food/beverage, CPG, insurance, travel, and nonprofit. He also has an MBA that allows him to combine design thinking with business impact. Previously, Lance worked for MRM/McCann, Amway, Scient, and Agency.com. 

Lance’s work has won numerous awards including the Webby Awards, W3 Awards, Davey’s Awards, and Japan’s Good Design Award. In his free time, he's an avid surfer and dreams of taking a surf safari from Mexico to Canada.

sketch (7)

A good listener

I start every engagement with a conversation. I ask questions and  listen. I poke, prod, and inquire. I propose ideas. Collaboration with my clients and their users is key to delivering successful outcomes.

Thanks for the Awards.

Thanks for the Awards.

Organization

W3 Awards

W3 Awards

Davey Awards

Davey Awards

Webby

Webby

Communicators Awards

Communicators Awards

Awards

Gold: Mobile Apps/Sites – Activism

Gold: Mobile Apps/Sites – Family & Kids

Mobile Apps/Sites-Social Gaming

Mobile Apps/Sites-Education

Non-Profit Website

Advertising - Public Service

Websites - Activism

Websites - Activism

Project

Respect Effect

Respect Effect

Respect Effect

Respect Effect

I Am a Witness

That's Not Cool

That's Not Cool

That's Not Cool

Year

2017

2017

2017

2017

2016

2016

2016

2016

Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

25 Fairmount St
San Francisco, CA 94131

25 Fairmount St
San Francisco, CA 94131

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