About Lance
Creator of products and digital experiences
About Lance
Creator of digital brands and products
Lance Shields
Lance has a 20-year career as a design director, creative director, and hands-on UX/UI designer for four digital agencies. He is currently a design director at Adobe and leads the International Design Team. Before that, he was partner and VP of design at San Francisco UX design firm iiD, where he led a cross-functional team that helped shape products for Fitbit, Zipcar, ADP, Visa, and Futures Without Violence. He has worked on a global scale across a variety of industries including finance, technology, food/beverage, CPG, insurance, travel, and nonprofit. He also has an MBA that allows him to combine design thinking with business impact. Previously, Lance worked for MRM/McCann, Amway, Scient, and Agency.com. Lance’s work has won numerous awards including the Webby Awards, W3 Awards, Davey’s Awards, and Japan’s Good Design Award. In his free time, he's an avid surfer and enjoys exploring the west coast in his Sprinter van.
Lance worked a total of 17 years in Japan where he led design teams in Japanese helping brands globalize both in and out of Japan. His role as Head of International Design at Adobe uses this experience and leads the International Design Team to help Adobe improve product experiences in Japan, China, Germany and other overseas markets. He has a 20-year career as a design director, creative director, and strategist for four digital agencies.
Before Adobe, Lance was a co-founder and head of design at SF design firm Ideas in Digital (iiD). At iiD Lance led a cross-functional team consisting of designers, engineers, and planners that helped shape products for Fitbit, Besure, Zipcar, ADP, Visa, and Futures Without Violence. He has worked on a global scale across a variety of industries including finance, technology, food/beverage, CPG, insurance, travel, and nonprofit. He also has an MBA that allows him to combine design thinking with business impact. Previously, Lance worked for MRM/McCann, Amway, Scient, and Agency.com.
Lance’s work has won numerous awards including the Webby Awards, W3 Awards, Davey’s Awards, and Japan’s Good Design Award. In his free time, he's an avid surfer and dreams of taking a surf safari from Mexico to Canada.
A good listener
I start every engagement with a conversation. I ask questions and listen. I poke, prod, and inquire. I propose ideas. Collaboration with my clients and their users is key to delivering successful outcomes.
Thanks for the Awards.
Thanks for the Awards.
Organization
W3 Awards
W3 Awards
Davey Awards
Davey Awards
Webby
Webby
Communicators Awards
Communicators Awards
Awards
Gold: Mobile Apps/Sites – Activism
Gold: Mobile Apps/Sites – Family & Kids
Mobile Apps/Sites-Social Gaming
Mobile Apps/Sites-Education
Non-Profit Website
Advertising - Public Service
Websites - Activism
Websites - Activism
Project
Respect Effect
Respect Effect
Respect Effect
Respect Effect
I Am a Witness
That's Not Cool
That's Not Cool
That's Not Cool
Year
2017
2017
2017
2017
2016
2016
2016
2016
Get in touch by email
Call us at 415.361.9584
Get in touch by email
Call us at 415.361.9584
25 Fairmount St
San Francisco, CA 94131
25 Fairmount St
San Francisco, CA 94131