About Lance
Creator of products and business value

About Lance
Creator of digital brands and products

lance

Lance Shields

Lance has a 20-year career as a design director, creative director, and hands-on UX/UI designer for four digital agencies. As Design Director for Adobe Express at Adobe, he leads two teams of product designers and design managers: For Everyone Everywhere team and the Education team. He is committed to leading design to grow product MAU by reaching as large a user base as possible on as many surfaces as he can through international, education, extensibility (add-ons), 3P, and 1P embedded experiences.

Before that, h
e was co-founder and VP of design at experience design agency iiD, where he led a cross-functional team that shaped innovative new products for Fitbit, Zipcar, ADP, Red Bull, Visa, and Tokyo Electric. He has worked on a global scale across a variety of industries including finance, technology, food/beverage, CPG, insurance, travel, and tech startup. He leverages his MBA combined with deep design experience to drive product innovation and product-led growth. He has also worked for MRM/McCann, Amway, Scient, and Agency.com.  Lance’s work has won numerous awards including the Webby Awards, W3 Awards, Davey’s Awards, and Japan’s coveted Good Design Award.

Lance worked a total of 17 years in Japan where he led design teams in Japanese helping brands globalize both in and out of Japan. His role as Head of International Design at Adobe uses this experience and leads the International Design Team to help Adobe improve product experiences in Japan, China, Germany and other overseas markets. He has a 20-year career as a design director, creative director, and strategist for four digital agencies. 

Before Adobe, Lance was a co-founder and head of design at SF design firm Ideas in Digital (iiD). At iiD Lance led a cross-functional team consisting of designers, engineers, and planners that helped shape products for Fitbit, Besure, Zipcar, ADP, Visa, and Futures Without Violence. He has worked on a global scale across a variety of industries including finance, technology, food/beverage, CPG, insurance, travel, and nonprofit. He also has an MBA that allows him to combine design thinking with business impact. Previously, Lance worked for MRM/McCann, Amway, Scient, and Agency.com. 

Lance’s work has won numerous awards including the Webby Awards, W3 Awards, Davey’s Awards, and Japan’s Good Design Award. In his free time, he's an avid surfer and dreams of taking a surf safari from Mexico to Canada.

sketch (7)

Passion for Collaboration

I start every new product with a conversation. I ask many questions and listen. I poke, prod, and inquire. I propose ideas. Collaboration with my design, product, and engineering partners as well as the users is key to delivering successful outcomes.

Thanks for the Awards.

Thanks for the Awards.

Organization

W3 Awards

W3 Awards

Davey Awards

Davey Awards

Webby

Webby

Communicators Awards

Communicators Awards

Awards

Gold: Mobile Apps/Sites – Activism

Gold: Mobile Apps/Sites – Family & Kids

Mobile Apps/Sites-Social Gaming

Mobile Apps/Sites-Education

Non-Profit Website

Advertising - Public Service

Websites - Activism

Websites - Activism

Project

Respect Effect

Respect Effect

Respect Effect

Respect Effect

I Am a Witness

That's Not Cool

That's Not Cool

That's Not Cool

Year

2017

2017

2017

2017

2016

2016

2016

2016

Get in touch by email
Call us at 415.361.9584

Get in touch by email
Call us at 415.361.9584

2232 California St
San Francisco, CA 94115

25 Fairmount St
San Francisco, CA 94131

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